Welcome to our Wicked Wonderland of desserts
We’re wonderfully wicked with an eye for goodness,
pouring our passion for excellence
into every morsel of our desserts.

News

Bulldogs get their just desserts!

March 2017

The Canterbury Bankstown Bulldogs have signed a super sweet partnership with Wicked Sister Desserts – producers of premium, chilled dairy desserts. The brand will appear on the front and back of NRL playing shorts for the next three years.

As part of the partnership, Bulldogs fans, members and match ticket holders will be able to enjoy generous discounts and promotional activities throughout the season across Australian and New Zealand retail outlets. As the first match sponsor, a very special promotion will be provided to match ticket holders – stay tuned for further news.

Wicked Sister is stocked in Australia and New Zealand’s leading supermarkets and Managing Director Paul Polly says the Bulldogs’ strong family fan base was key to their partnership with the Club.

“The strategy is simple; it’s about widening Wicked Sister’s reach, building brand awareness with a passionate target audience and drawing them towards the brand. We are as passionate about desserts as Bulldog fans are about football. Building brand awareness and reaching new customers is at the heart of our marketing efforts.” Polly Said

“We’re doing some great work with the Bulldogs already and we are really proud of the partnership. They are a great team and are very well respected across the code and have broad brand awareness outside the league as well. In reaching and supporting the Doggies, we believe we will also reach lots of other NRL Teams, their supporters and a wider audience in general - it’s a win-win.”

“I’m very, very confident that if people try our desserts they will come back for more. Free trial is a big part of our marketing strategy”.

“Wicked Sister is a premium brand, but we don’t want to just pitch our desserts to high income earners. The average Aussie family can’t afford to eat out every week but they still want to enjoy a nice meal at home and have that restaurant-quality dessert to share with their family - something exciting. Our desserts deliver the quality, the taste and the innovation you would find at great restaurant - that’s where Wicked Sister delivers.”

Bulldogs CEO Raelene Castle expects Wicked Sister will soon become a favourite for Bulldogs families. “Wicked Sister are on a mission to become the leading producer and innovator of desserts in the Australian market and the Bulldogs are very much looking forward to helping them achieve this goal,” Castle said.

“Their desserts have quickly become a favourite for our staff who keep digging through our fridges looking for more samples and I’m sure Bulldogs supporters will soon develop a taste for their desserts after trying them at our games or favourite local supermarket.

“Wicked Sister was born in Bankstown and we’re proud that the Bulldogs brand can help promote another success story from south west Sydney – with Wicked Sister now joining Opal Solar and M&J Chicken on our apparel.”

The deal with Wicked Sister completes the Bulldogs apparel sponsorship and makes it the most lucrative playing kit in the history of the Club.

24 unit cartons available

May 2016

One of Australia’s leading desserts brand is now available in 24 unit cartons for your airline, hospital, aged care facility, school or transport application.

Formats include 110 gram desserts to enjoy directly from the cup, or our ‘plate to serve’ formats for crème caramel and panna cotta desserts.

Contact Sam Dickson (GM) or Paul Polly (MD) at Wicked Sister to learn more.

Wicked Sister available in New Zealand

February 2016

It is with great excitement that we make available our desserts to New Zealand desserts lovers. A core range has been chosen and is today available across Countdown, New World and selected Pak n Save stores.

Contact us at info@pdpfoods.com.au or via Facebook to confirm availability at your preferred store. With time we hope that our range will continue to expand across retail and other market.

Wicked Sister launches Nationally with Coles

June 2015

It is with great excitement that we announce from mid-July, Wicked Sister will be found Nationally in Coles supermarkets. The range will include our Madagascan Vanilla Bean Rice Pudding, Cream Coconut Rice Pudding and Mango Passionfruit Panna Cotta. This expansion will enable more Australians to enjoy our Australian made, Australian owned range of desserts.

Visit our website to search for the closest store to you. If you’re having trouble finding our range, contact us via our Company website, Facebook page or new 1800 WICKED (1800 942533) phone number so we can help you further.

Two new flavours launched

June 2015

We’re very proud to announce the arrival of two new flavours to the Wicked Sister family. The new flavours will be launched Nationally with Woolworths in August. They are delicious served hot or cold – ideal for those cold wintery evenings or as a snack at lunch time.

Try them and let our Team know what you think via our Facebook page or Company website. Stay tuned for more news and exciting products coming soon…